Colorado Parks & Wildlife Research Library

Psychologists have discovered that our minds are ruled by two different systems, the rational mind and the emotional mind, that compete for control. The rational mind wants a beach body; the emotional mind wants that Oreo cookie. This tension can doom a change effort but if it is overcome, change can come quickly. The Heaths show how everyday people have united both minds and achieved dramatic results.

Discusses the underlying principles of behaviorial modification and explains how to apply the methodology of positive reinforcement of areas ranging from memory improvement to breaking addictive habits