Catalog Search Results
Showing Results for Entire Collection local
Author
Publisher
Harvard Business Review Press
Pub. Date
[2012]
Description
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request