A feel-good, laugh out loud comedy about a desperate man who believes his life would be better if he changed his personality. Ford has to admit his life sucks. His girlfriend has dumped him; his friends take advantage, and now he's about to lose his sales job from the company his late father began. Blaming his troubles on his own kind nature, Ford seeks help from an eccentric hypnotherapist to convert him into a hard-hearted winner, but his new brash persona is not the remedy he hoped as he unwittingly insults everyone he meets. One of his encounters is with Nina, a quirky young woman searching for love and her perfect man. Ford is attracted to her, but she hates him and his pushy manner. In a series of hilarious misadventures, Ford and Nina run into a variety of offbeat and mysterious characters who will influence their lives in the most astonishing way. Can Ford save his career and turn his life around? Will Nina ever find true love?